Communication on rhino poaching: Precautionary lessons about backfires and boomerangs

  • Ian Glenn Research Fellow, Communication Sciences, University of the Free State, Bloemfontein, South Africa
  • Sam M. Ferreira Scientific Services, SANParks, Skukuza, South Africa
  • Danie Pienaar Scientific Services, SANParks, Skukuza, South Africa
Keywords: strategic communication, reactance theory, descriptive and injunctive norms, rhino poaching
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Published
2019-03-27